Health Products Marketing Associate
(HPMA) Qualification
Part Qualification 1
PQ1
Market Access and Marketing Roles in Health Products Industry Qualification
A Health Products Marketing Associate represents companies promoting health products. A competent learner shall demonstrate among others the following attributes: honesty, integrity, punctuality, business acumen, self-motivated, responsibility, accountability, interpersonal relations, ethical behaviour, well organised, self-confidence, etc.
Learnership Duration: 12 - 18 Months
SAQA ID : 118735
NQF Level 5 - 92 Credits (920 Notional Hours)
Notional Hours split into:
Self-paced online e-learning, Virtual Classrooms, In-real-life practical days, Implementing Knowledge in the Workplace, Time Spent on Portfolio of Evidence (PoE), Assessment and Feedback Sessions
HPMA Qualification Outcomes
The learners completing the qualification will be able to:
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Confidently present and promote health products to healthcare professionals in line with ethical and regulatory standards.
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Apply product knowledge and sales techniques to meet customer needs and achieve sales targets.
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Manage a sales territory effectively, including planning visits, maintaining records, and reporting on activities.
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Build and maintain professional relationships with clients, demonstrating credibility and product expertise.
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Operate within the legal, ethical, and compliance frameworks that govern the health products industry in South Africa.
If you already have a BSc Qualification which includes anatomy and physiology, biochemestry, medicine, or similar chances are is that you can be RPL'd for some of the Knowledge Modules in this Qualification
HPMA - % Time Spent Breakdown
The table below indicates the % of time that employees spend learning and doing workplace tasks during the learnership period.
The time spent learning is split into Online Self-Paced Learning (by themselves), virtual classrooms and in-real-life sessions (With Us, Diverse Conversations). The time spent on workplace tasks is the time spent with the approved workplace company (With You), which will give the learners the necessary experience to successfully complete this qualification.
Please Note: The above is an estimate of the monthly time spent based on previous implementations and may differ depending on the time of year of the start date.
HPMA Qualification Curriculum Content
The Qualification has been structured around the Curriculum Document as a standard from CHIETA and QCTO. For you, as a business entity, to claim your B-BBEE skills development points, learners are required to complete Knowledge Modules (KM's), Practical Modules (PM's) and Workplace Modules (WM's).
Knowledge Modules (KM's)
serve as the foundational learning components that provide learners with the theoretical understanding required for effective performance in the role.
Implemented Month 1
NQF 5 (36 credits)
Total Notional Hours = 360 hrs
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KM01: Anatomy and Physiology
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KM02: Health Interventions
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KM03: Legal Requirements and Ethics in the Pharmaceutical Industry
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KM04: Ethical Codes of Practice relating to Health Products
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KM05: Marketing Health Products
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KM07: Interpersonal and Intrapersonal Relationships and Communication
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KM08: Events Planning and Presentation Skills
Practical Modules (PM's)
are designed to develop the hands-on skills needed to apply theoretical knowledge in real-world scenarios, bridging the gap between classroom learning and workplace performance.
NQF 5 (24 credits)
Total Notional Hours = 240 hrs
Implemented Month 2 - 4
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PM01: Define and Analyse Sales and Marketing Environment for Health Products
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PM03: Apply Product and Other Relevant Knowledge in order to Prepare for Health products Sales
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PM05: Plan Events and Present Information on Health Products
Workplace Modules (WM's)
focus on the real-time application of knowledge and skills in an actual work environment, ensuring that learners are work-ready and capable of operating professionally and ethically within the industry.
Implemented Month 1 - 12
NQF 5 (32 credits)
Total Notional Hours = 320 hrs
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WM02: Customer Databases and Relationships Maintenance and Building
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WM04: Events and Presentations
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WM05: Induction and Company Policy, Procedures and Product Specific Training
Whilst implementing this curriculum, learners can assist marketing teams while gaining practical knowledge of market access, sales strategy, and how to position health products effectively.
