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Health Industry Ethics and Marketing Code

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Health Industry Ethics and Marketing Code
Category
Format
  • Self-paced online
Duration
  • 8 - 10 hours
Ethics and The Code

Gain an overview of medical ethics; Get to grips with essential Marketing Codes, guidelines and regulatory elements of marketing to healthcare professionals.

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What you will receive
Number of Modules :
Four Modules
Module Video Presentations :
One video presentation per module.
Additional Facilitator Videos And/Or Audios :
N/A
Course Description

This is an interesting and helpful course that will help you to know the steps to take in responding to ethical dilemmas.

Comprehending the importance of patient privacy and confidentiality as well as knowing the patients rights charter are key aspects of this course.   Included in this, is knowledge of the Marketing Code Authority Code of Marketing Practice as well as the SAMED Code of Marketing.

Course Overview

Ethics and Marketing Code competencies that you will be learning about in this program:

Module 1: Ethical Behaviours

Learning outcomes

  • Know how to respond to ethical dilemmas.
  • Display compliance with the SA Code of Marketing Practice.
  • Apply the values of a professional ethical value system to all interactions with customers.
  • Refer situations outside your own scope of competence to an appropriate source.

Module 2: YOU as a professional person

Learning outcomes

  • Accept responsibility and accountability to ensure that you act every day according to Marketing Codes and related laws.
  • Identify and assess opportunities for personal development.
  • Identify recent developments in the field and apply those to your day-to-day activities.

Module 3: Be an advocate for patient’s rights

Learning outcomes

  • Ensure that your own actions always promote and protect customers (patients and HCPs) rights.
  • Identify and resolve conflicting loyalties in terms of professional ethical values.
  • Refer conflicts between your own principles and professional requirements in good time.

Module 4: Patient Confidentiality

Learning outcomes

  • Understand the importance of patient consent.
  • Explain the consequences of breaking confidentiality.
  • Conduct your behaviour in a manner that promotes confidentiality of client information.
Who should take this course?

This course is ideal for you if you want to:

  • ​​Build your career as a Health Products Sales and Marketing person
  • Want to improve on your knowledge and understanding of how to respond to ethical dilemmas in the health industry
  • Want to complete a well-rounded qualification in the area of health products marketing and sales.
Special features

The following are included:

  • Test your-self quizzes along the way to cement your learning and build confidence
  • Active links to the latest versions of Marketing Codes in SA
Overall learning outcomes

By the end of this course, you will be able to:

  • Know how to respond to ethical dilemmas
  • Display compliance with the SA Code of Marketing Practice
  • Apply the values of a professional ethical value system to all interactions with customers
  • Understand the basis for patient privacy and understand the consequences of breaking confidentiality
  • Refer situations outside your own scope of competence to an appropriate source
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Certificate of Completion on achievement of 80% of the knowledge questionnaire
Price
R 550
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